The Mediabrands Audience Platform improves insights and results for clients by helping agencies find, buy and engage their most valuable audiences in real time.

IPG Mediabrands has evolved the specialist digital practices of Reprise Media, Cadreon, Ansible Mobile and Spring Creek Group into a constellation of data-driven services and enabling technologies called the Mediabrands Audience Platform.

The focus is on all addressable platforms – search, display, mobile, social, video, applications and e-commerce.